ONE app Redesign
Overview
In the beginning of 2022 ONE, a fintech neo-bank was acquired a long with a company called Even. This acquisition lead to a huge opportunity with Walmart where one would be the preferred bank for all Walmart associates for direct deposit, and be showcased in the Walmart ecosystem as a featured bank partner promoted to all shoppers.
Information
Company – ONE
Role – Design Systems Lead / Senior Designer
Year – 2022

ONE app Redesign
Overview
In the beginning of 2022 ONE, a fintech neo-bank was acquired a long with a company called Even. This acquisition lead to a huge opportunity with Walmart where one would be the preferred bank for all Walmart associates for direct deposit, and be showcased in the Walmart ecosystem as a featured bank partner promoted to all shoppers.
Information
Company – ONE
Role – Design Systems Lead / Senior Designer
Year – 2022

ONE app Redesign
Overview
In the beginning of 2022 ONE, a fintech neo-bank was acquired a long with a company called Even. This acquisition lead to a huge opportunity with Walmart where one would be the preferred bank for all Walmart associates for direct deposit, and be showcased in the Walmart ecosystem as a featured bank partner promoted to all shoppers.
Information
Company – ONE
Role – Design Systems Lead / Senior Designer
Year – 2022

The Problem
While ONE offers incredible financial product features, the app language and functionality was confusing and overly complicated.
Many features in the app were similar but different – 3 different savings products, 4 different credit products, and a lack of explanation to communicate any of it to the user.
The Problem
While ONE offers incredible financial product features, the app language and functionality was confusing and overly complicated.
Many features in the app were similar but different – 3 different savings products, 4 different credit products, and a lack of explanation to communicate any of it to the user.
The Problem
While ONE offers incredible financial product features, the app language and functionality was confusing and overly complicated.
Many features in the app were similar but different – 3 different savings products, 4 different credit products, and a lack of explanation to communicate any of it to the user.
“Is there a difference between overdraft protection and credit line?”
“Is there a difference between overdraft protection and credit line?”
HC

"What the hell is a pocket?"
"What the hell is a pocket?"
HC

“Why can’t I add money to Auto-save?”
“Why can’t I add money to Auto-save?”
HC

"Why are there 2 different savings rates?"
"Why are there 2 different savings rates?"
HC

How might we…
Simplify our product so that it is intuitively obvious for customers to use while still helping them spend, save, and feel in control of their finances?
How might we…
Simplify our product so that it is intuitively obvious for customers to use while still helping them spend, save, and feel in control of their finances?
How might we…
Simplify our product so that it is intuitively obvious for customers to use while still helping them spend, save, and feel in control of their finances?



Start with a foundation
The redesign of ONE was not a fresh coat of paint. It the first of many steps to set the company up for where we wanted to be with in the next 3 to 5 years. Lending, stocks, crypto, peer-to-peer payments, buy now, pay later. These were all the killer features that are in the vision for ONE.
With should a massive vision and a ton of work to do the most important thing to do first was simply start and lay the ground work.
Start with a foundation
The redesign of ONE was not a fresh coat of paint. It the first of many steps to set the company up for where we wanted to be with in the next 3 to 5 years. Lending, stocks, crypto, peer-to-peer payments, buy now, pay later. These were all the killer features that are in the vision for ONE.
With should a massive vision and a ton of work to do the most important thing to do first was simply start and lay the ground work.
Start with a foundation
The redesign of ONE was not a fresh coat of paint. It the first of many steps to set the company up for where we wanted to be with in the next 3 to 5 years. Lending, stocks, crypto, peer-to-peer payments, buy now, pay later. These were all the killer features that are in the vision for ONE.
With should a massive vision and a ton of work to do the most important thing to do first was simply start and lay the ground work.












Spend & Save
With the goal of simplification and clarity for our customers, the app would consists of two navigation items at launch – Spend and Save. Spend would act as the cash ready to be used directly with your debit card or virtual card.
Save would contain a Savings account as well as user created savings goals. Each one of these savings goals had its own account number and earned 1.00% interest.
Spend & Save
With the goal of simplification and clarity for our customers, the app would consists of two navigation items at launch – Spend and Save. Spend would act as the cash ready to be used directly with your debit card or virtual card.
Save would contain a Savings account as well as user created savings goals. Each one of these savings goals had its own account number and earned 1.00% interest.
Spend & Save
With the goal of simplification and clarity for our customers, the app would consists of two navigation items at launch – Spend and Save. Spend would act as the cash ready to be used directly with your debit card or virtual card.
Save would contain a Savings account as well as user created savings goals. Each one of these savings goals had its own account number and earned 1.00% interest.

Pockets
ONE gave customers the ability to seperate their ready to spend money from longer term goals they could be saving for. We called these Pockets. Each Pocket a user created acted as it’s own stand alone account with a unique account number. Customers could create a pocket for whatever they wanted and it would remain seperate from their Spend Pocket. Best of all, all pockets earned 1.00% interest.
Pockets
ONE gave customers the ability to seperate their ready to spend money from longer term goals they could be saving for. We called these Pockets. Each Pocket a user created acted as it’s own stand alone account with a unique account number. Customers could create a pocket for whatever they wanted and it would remain seperate from their Spend Pocket. Best of all, all pockets earned 1.00% interest.
Pockets
ONE gave customers the ability to seperate their ready to spend money from longer term goals they could be saving for. We called these Pockets. Each Pocket a user created acted as it’s own stand alone account with a unique account number. Customers could create a pocket for whatever they wanted and it would remain seperate from their Spend Pocket. Best of all, all pockets earned 1.00% interest.












The Squad
Zach Kennedy
Head of Design
Seb Arya
Design Lead
DJ Bowser
Design Lead
Adam Herling
Product Manager
Jessica Chui
Design
Helen Ragen
Design
Vivian Lin
Design
Tracy Kuwatani
Design
Brandon Tallent
Engineer Manager
Travis Barajas
Engineer Manager
Roberto Enriquez
Android Engineer
David Zubal
Software Engineer
Lisa Payton
Design Ops
Jesse Gatt
iOS Engineer
David Stark
COO
and many more...