ONE

ONE App Redesign

In the beginning of  2022 ONE, a fintech neo-bank was acquired  a long with a company called Even. This acquisition lead to a huge opportunity with Walmart where one would be the preferred bank for all Walmart associates for direct deposit, and be showcased in the Walmart ecosystem as a featured bank partner promoted to all shoppers.

Role

Senior Designer / Design Systems Lead

Year

2022

ONE

ONE App Redesign

In the beginning of  2022 ONE, a fintech neo-bank was acquired  a long with a company called Even. This acquisition lead to a huge opportunity with Walmart where one would be the preferred bank for all Walmart associates for direct deposit, and be showcased in the Walmart ecosystem as a featured bank partner promoted to all shoppers.

Role

Senior Designer / Design Systems Lead

Year

2022

The Problem

While ONE offers incredible financial product features, the app language and functionality was confusing and overly complicated.

The Problem

While ONE offers incredible financial product features, the app language and functionality was confusing and overly complicated.

Many features in the app were similar but different – 3 different savings products, 4 different credit products, and a lack of explanation to communicate any of it to the user.

How might we…

Simplify our product so that it is intuitively obvious for customers to use while still helping them spend, save, and feel in control of their finances?

How might we…

Simplify our product so that it is intuitively obvious for customers to use while still helping them spend, save, and feel in control of their finances?

Begin with the foundation

The redesign of ONE was not a fresh coat of paint. It the first of many steps to set the company up for where we wanted to be with in the next 3 to 5 years. Lending, stocks, crypto, peer-to-peer payments, buy now, pay later. These were all the killer features that are in the vision for ONE. With should a massive vision and a ton of work to do the most important thing to do first was simply start and lay the ground work.

With should a massive vision and a ton of work to do the most important thing to do first was simply start and lay the ground work.

Spend

Save

Balance

Early 2023

Borrow

2024

Invest

2025

Welcome to ONE

Welcome
to ONE

Welcome
to ONE

Once a customer completed onboarding we wanted to make sure they never were unsure about what to do next in the app. They could immediately start using their account by adding activating a virtual card. Set up direct deposit, and if they received their physical card activate it with a few taps.

Legacy ONE pocket tab
Legacy ONE pocket tab
Legacy ONE pocket tab

Sign up

First Time User

Funded User

Active User

Save & Spend

With the goal of simplification and clarity for our customers, the app would consists of two navigation items at launch – Spend and Save. Spend would act as the cash ready to be used directly with your debit card or virtual card.

Save would contain a Savings account as well as user created savings goals. Each one of these savings goals had its own account number and earned 1.00% interest.

Save & Spend

With the goal of simplification and clarity for our customers, the app would consists of two navigation items at launch – Spend and Save. Spend would act as the cash ready to be used directly with your debit card or virtual card.

Save would contain a Savings account as well as user created savings goals. Each one of these savings goals had its own account number and earned 1.00% interest.

Pockets

ONE gave customers the ability to seperate their ready to spend money from longer term goals they could be saving for. We called these Pockets. Each Pocket a user created acted as it’s own stand alone account with a unique account number. Customers could create a pocket for whatever they wanted and it would remain seperate from their Spend Pocket. Best of all, all pockets earned 1.00% interest.

Pockets

ONE gave customers the ability to seperate their ready to spend money from longer term goals they could be saving for. We called these Pockets. Each Pocket a user created acted as it’s own stand alone account with a unique account number. Customers could create a pocket for whatever they wanted and it would remain seperate from their Spend Pocket. Best of all, all pockets earned 1.00% interest.

Save Tab

Create a Pocket

Fund Pocket

New Pocket

Retrospective

How my work contributed

I lead the charge on design systems for the redesign. The timeline for this project was incredibly fast, so all design hands were on deck. In order to maintain consistency across workstreams and the designers working on them a robust design system was needed.

Critical skill needed

Communication and speed were crucial for this project. As a design team we needed to make sure we were constantly aligned to patterns we were establishing within the UX and with the UI. As a team, we met every single day for 2 months to provide feedback to each others work and make sure everything worked cohesively together.

Hardest Obstacle

A new team, and a crazy timeline. When ONE was a acquired new teams were put together across all departments to build the future of the app. For the first 4 months we worked tirelessly redesigning the app, and 1 month before we were slated to launch we weren’t happy with the product. Something was missing, an element of fun and personality. So, we stated over...not completely over, but we didn’t make things easy for ourselves.

The Squad

Zach Kennedy

Head of Design

Seb Arya

Design Lead

DJ Bowser

Design Lead

Adam Herling

Product Manager

Jessica Chui

Design

Helen Ragen

Design

Vivian Lin

Design

Tracy Kuwatani

Design

Brandon Tallent

Engineer Manager

Travis Barajas

Engineer Manager

Roberto Enriquez

Android Engineer

David Zubal

Software Engineer

Lisa Payton

Design Ops

Jesse Gatt

iOS Engineer

David Stark

COO

and many more...

© Matt Pringle 2023

Product Design
Design Systems
Digital Experience
Brand Experience

© Matt Pringle 2023

Product Design
Design Systems
Digital Experience
Brand Experience