Avenge Us Brewing Co.

Overview

I strongly believe that passion projects are essential to personal and professional growth. As a designer, I set a goal to expand my visual range and style by creating my own project. After some consideration, I decided to design beer labels, but I wasn't sure what concept to pursue. Watching Captain America: Civil War gave me the inspiration I needed to create superhero beer cans based on The Avengers. To stay motivated and on track, I set a goal to complete the project before the release of Endgame in April. It was challenging, but I succeeded and it reminded me of the importance of pursuing projects that one is truly passionate about.

Information

Concept

Role – Creative Direction

Year – 2019

Avenge Us Brewing Co.

Overview

I strongly believe that passion projects are essential to personal and professional growth. As a designer, I set a goal to expand my visual range and style by creating my own project. After some consideration, I decided to design beer labels, but I wasn't sure what concept to pursue. Watching Captain America: Civil War gave me the inspiration I needed to create superhero beer cans based on The Avengers. To stay motivated and on track, I set a goal to complete the project before the release of Endgame in April. It was challenging, but I succeeded and it reminded me of the importance of pursuing projects that one is truly passionate about.

Information

Concept

Role – Creative Direction

Year – 2019

Avenge Us Brewing Co.

Overview

I strongly believe that passion projects are essential to personal and professional growth. As a designer, I set a goal to expand my visual range and style by creating my own project. After some consideration, I decided to design beer labels, but I wasn't sure what concept to pursue. Watching Captain America: Civil War gave me the inspiration I needed to create superhero beer cans based on The Avengers. To stay motivated and on track, I set a goal to complete the project before the release of Endgame in April. It was challenging, but I succeeded and it reminded me of the importance of pursuing projects that one is truly passionate about.

Information

Concept

Role – Creative Direction

Year – 2019

Avenge Us Brewing Co. is an idea to bring together a group of remarkable brewers to see if we could craft something more. So when the world needed us we could brew the beers they never could.

Avenge Us Brewing Co. is an idea to bring together a group of remarkable brewers to see if we could craft something more. So when the world needed us we could brew the beers they never could.

Avenge Us Brewing Co. is an idea to bring together a group of remarkable brewers to see if we could craft something more. So when the world needed us we could brew the beers they never could.

Steve Rogers APA

Originating from an old recipe crafted in 1942 during WWII by Dr. Abraham Erksine and later revised by Howard Stark, Captain Rogers APA is a galaxy-focused pale ale with a ton of flavor that punches you in the face and feels like it can do it all day. This beer has a high moral compass when it comes to flavor and isn't willing to compromise it for anything less than what it be4lieves in, which is providing hop-forward, balanced beer for the people.

Steve Rogers APA

Originating from an old recipe crafted in 1942 during WWII by Dr. Abraham Erksine and later revised by Howard Stark, Captain Rogers APA is a galaxy-focused pale ale with a ton of flavor that punches you in the face and feels like it can do it all day. This beer has a high moral compass when it comes to flavor and isn't willing to compromise it for anything less than what it be4lieves in, which is providing hop-forward, balanced beer for the people.

Steve Rogers APA

Originating from an old recipe crafted in 1942 during WWII by Dr. Abraham Erksine and later revised by Howard Stark, Captain Rogers APA is a galaxy-focused pale ale with a ton of flavor that punches you in the face and feels like it can do it all day. This beer has a high moral compass when it comes to flavor and isn't willing to compromise it for anything less than what it be4lieves in, which is providing hop-forward, balanced beer for the people.

Stark Stout

Originally crafted by Howard Starked and later refined and evolved by Tony Stark with the help of fellow master brewer Pepper Potts, Stark Stoud orginated with coffee beans imported from a small cave in Afghanistan, but later replaced by Jarvis beans. This stout is dark, roasty-y and has a pinch of narcissism. Every new batch is a monumental upgrade from it's predecessors. We recommend a nice tall glass paired with some shawarma.

Stark Stout

Originally crafted by Howard Starked and later refined and evolved by Tony Stark with the help of fellow master brewer Pepper Potts, Stark Stoud orginated with coffee beans imported from a small cave in Afghanistan, but later replaced by Jarvis beans. This stout is dark, roasty-y and has a pinch of narcissism. Every new batch is a monumental upgrade from it's predecessors. We recommend a nice tall glass paired with some shawarma.

Stark Stout

Originally crafted by Howard Starked and later refined and evolved by Tony Stark with the help of fellow master brewer Pepper Potts, Stark Stoud orginated with coffee beans imported from a small cave in Afghanistan, but later replaced by Jarvis beans. This stout is dark, roasty-y and has a pinch of narcissism. Every new batch is a monumental upgrade from it's predecessors. We recommend a nice tall glass paired with some shawarma.

Asgardian Pilsner

Take special care, this is a beer not meant for mortal men. Aged for thousands of years in the barrels built from the wreck of brunhilde's fleet, and transported by way of the biforst throughout the nine realms, this Asgrardian Pilsner is commonly enjoyed by the god of the thunder himself. Who so ever holds this beer, if he be worthy, shall possess the power of Thor.,

Asgardian Pilsner

Take special care, this is a beer not meant for mortal men. Aged for thousands of years in the barrels built from the wreck of brunhilde's fleet, and transported by way of the biforst throughout the nine realms, this Asgrardian Pilsner is commonly enjoyed by the god of the thunder himself. Who so ever holds this beer, if he be worthy, shall possess the power of Thor.,

Asgardian Pilsner

Take special care, this is a beer not meant for mortal men. Aged for thousands of years in the barrels built from the wreck of brunhilde's fleet, and transported by way of the biforst throughout the nine realms, this Asgrardian Pilsner is commonly enjoyed by the god of the thunder himself. Who so ever holds this beer, if he be worthy, shall possess the power of Thor.,

Binary Blonde Ale

An absolute marvel, a sight to be seen, a force to be reckoned with. She's not what you think she is. In fact, she's one of the universe's most powerful beers. High-flying and hard-punching, this blone ale has gone through many iterations throughout its legendary history, but no matter what, it's clearly out of this world...literally. So get ready. Here she comes. Higher, further, faster, baby!

Binary Blonde Ale

An absolute marvel, a sight to be seen, a force to be reckoned with. She's not what you think she is. In fact, she's one of the universe's most powerful beers. High-flying and hard-punching, this blone ale has gone through many iterations throughout its legendary history, but no matter what, it's clearly out of this world...literally. So get ready. Here she comes. Higher, further, faster, baby!

Binary Blonde Ale

An absolute marvel, a sight to be seen, a force to be reckoned with. She's not what you think she is. In fact, she's one of the universe's most powerful beers. High-flying and hard-punching, this blone ale has gone through many iterations throughout its legendary history, but no matter what, it's clearly out of this world...literally. So get ready. Here she comes. Higher, further, faster, baby!

© Matt Pringle 2023

Product Design
Design Systems
Digital Experience
Brand Experience

© Matt Pringle 2023

Product Design
Design Systems
Digital Experience
Brand Experience