Client

Sperry
2017, 2018

My Role

Web Design
UX Design

About

I've worked with Sperry on numerous projects. Primarily web based, I acted as the lead designer for Sperry.com as well as other web projects such as their blog, and a micro site for their signature cloud cvo line.

Sperry's Design Study

A service offering at Digital Surgeons, a design study is a massive collection of great ideas specifically for a client/brand with example executions, These ideas/executions can be things done right away, a little bit down the line, or more of a big picture idea and execution. For Sperry we focused on a lot of consumer UX, from simple site improvements all the way to an AI based shopping assistant using IBM Watson.

The World Of Sperry

One of the first projects I worked on for Sperry was their Blog, "The World of Sperry". This wasn't just some blog this was the merger of commerce and great story telling. Articles were full of captivating adventures while featuring Sperry products that were brought to the user in a non-intrusive and user friendly way. This lead to a MASSIVE uptick in online sales after launch with no paid media driving to the blog.

CVO Cloud Collection

One of Sperry's signature line's is the CVO Cloud Collection. For their 85 anniversary We helped Sperry launch the latest release of the Cloud Collection with a micro-site that told the story of Sperry's history while showcasing the newest releases in the line. I led the art direction for the web experience.

Team

Joe Pilcavage, Pete Sena, Brian Sena, Tori Anderson