Client

Wolf Gordon
2019

My Role

Art Direction
UI/UX

About

Wolf Gordon is an American Interior design company based in New York. They specialize in wallcovering, wall textiles, upholstery, and paint. I worked on the team at Digital Surgeons as lead Art Director for their website redesign. The goal for this project was to find the balance between form and functionality.

Wireframes

As a team we plotted out the site structure, determined what would be on each page, whiteboard sketched, iterated, and presented final wires to Wolf Gordon.

Lookbooks

Specially curated products featuring 1 or more designers that designed a collection specifically for Wolf Gordon.

Moodboards

A UX that allowed designers to save, organize, and take notes from products on the site into boards specific for their projects.

Team

Joe Pilcavage, Jason Wong, Tori Anderson, Tracy Dabakis, Cory Zibell, Jake Burden, Alex Trost, Alex Hornak