ONE

Stateful Dashboard

In the latter part of 2021 we were looking to bring multiple product features to the forefront of ONE in a way that presented relevant and timely content to each user. We wanted this to be a dashboard for your financial life that would update everyday and help users feel that they were in control of their money.

Role

Creative Direction / Lead Designer

Year

2021

ONE

Stateful Dashboard

In the latter part of 2021 we were looking to bring multiple product features to the forefront of ONE in a way that presented relevant and timely content to each user. We wanted this to be a dashboard for your financial life that would update everyday and help users feel that they were in control of their money.

Role

Creative Direction / Lead Designer

Year

2021

The Problem

ONE had a great onboarding process to get people into their app with a completion rate over 90%. However, once people made an account the drop off rate for funding greatly out weighed the success of onboarding users. Customers weren’t funding their accounts, because they didn’t immediately perceive value once they opened the app.

The Problem

ONE had a great onboarding process to get people into their app with a completion rate over 90%. However, once people made an account the drop off rate for funding greatly out weighed the success of onboarding users. Customers weren’t funding their accounts, because they didn’t immediately perceive value once they opened the app.

How might we…

Increase customer funding and activity via tailoring users’ experience with information and features relevant to their needs and intentions?

How might we…

Increase customer funding and activity via tailoring users’ experience with information and features relevant to their needs and intentions?

How might we…

Increase customer funding and activity via tailoring users’ experience with information and features relevant to their needs and intentions?

Welcome ‍Here's what's next.

Our data told us that users that funded shortly after signing up were much more likely to become life-time customers. While we had calls to action in the old design to add funds we didn’t clearly explain the benefits a customer would receive when they banked with ONE.

Welcome ‍Here's what's next.

Our data told us that users that funded shortly after signing up were much more likely to become life-time customers. While we had calls to action in the old design to add funds we didn’t clearly explain the benefits a customer would receive when they banked with ONE.

Welcome ‍Here's what's next.

Our data told us that users that funded shortly after signing up were much more likely to become life-time customers. While we had calls to action in the old design to add funds we didn’t clearly explain the benefits a customer would receive when they banked with ONE.

The State of Widgets

The dashboard was made of widgets, and we called it “stateful” because depending on what state a customer was in with their experience with ONE those widgets and dashboard would be tailored specifically to them.

The State of Widgets

The dashboard was made of widgets, and we called it “stateful” because depending on what state a customer was in with their experience with ONE those widgets and dashboard would be tailored specifically to them.

The State of Widgets

The dashboard was made of widgets, and we called it “stateful” because depending on what state a customer was in with their experience with ONE those widgets and dashboard would be tailored specifically to them.

The Credit First Customer

Some of ONE’s best product offerings were it’s credit products. “Credit Line” was a direct line of credit to spend freely from your bank at an industry leading low interest rate of 12%. All other competitors that offered lines of credit charged 29% interest. The amount of credit available to a customer varied on their monthly income and if there account was enrolled in direct deposit. For customers that didn’t get their direct deposit with ONE we offered “Overdraft Protection” which was a smaller line of credit that would kick in a purchase brought your account below $0.

The Credit First Customer

Some of ONE’s best product offerings were it’s credit products. “Credit Line” was a direct line of credit to spend freely from your bank at an industry leading low interest rate of 12%. All other competitors that offered lines of credit charged 29% interest. The amount of credit available to a customer varied on their monthly income and if there account was enrolled in direct deposit. For customers that didn’t get their direct deposit with ONE we offered “Overdraft Protection” which was a smaller line of credit that would kick in a purchase brought your account below $0.

The Credit First Customer

Some of ONE’s best product offerings were it’s credit products. “Credit Line” was a direct line of credit to spend freely from your bank at an industry leading low interest rate of 12%. All other competitors that offered lines of credit charged 29% interest. The amount of credit available to a customer varied on their monthly income and if there account was enrolled in direct deposit. For customers that didn’t get their direct deposit with ONE we offered “Overdraft Protection” which was a smaller line of credit that would kick in a purchase brought your account below $0.

Initial Feature Widget

New users to ONE would see a call to action on their dashboard telling them about Credit Line.

Direct Deposit

If a user had set up their direct deposit we could give them an accurate estimate to how much credit they we’re eligible for if they were to add Credit Line.

Active Credit Line

When a user was using Credit Line the widget on their dashboard would update to show balance, due date, credit still available and where their auto-payment would draw from.

The Savers

If you didn’t sign up for a ONE account for the credit products then you with out question signed up for the high interest savings. ONE offered 3.00% APY at a time when no other banks did with out a significant catch. There were two saving centered products, Card Auto-Save, and Paycheck Auto-Save.Card Auto-Save would round your purchases up to the next dollar and deposit that change into a savings pocket earning 3.00% interest. Paycheck Auto-Save would automatically deposit a percentage that you chose from your paycheck every time you got paid into that same savings pocket to earn 3.00% interest.

The Savers

If you didn’t sign up for a ONE account for the credit products then you with out question signed up for the high interest savings. ONE offered 3.00% APY at a time when no other banks did with out a significant catch. There were two saving centered products, Card Auto-Save, and Paycheck Auto-Save.Card Auto-Save would round your purchases up to the next dollar and deposit that change into a savings pocket earning 3.00% interest. Paycheck Auto-Save would automatically deposit a percentage that you chose from your paycheck every time you got paid into that same savings pocket to earn 3.00% interest.

The Savers

If you didn’t sign up for a ONE account for the credit products then you with out question signed up for the high interest savings. ONE offered 3.00% APY at a time when no other banks did with out a significant catch. There were two saving centered products, Card Auto-Save, and Paycheck Auto-Save.Card Auto-Save would round your purchases up to the next dollar and deposit that change into a savings pocket earning 3.00% interest. Paycheck Auto-Save would automatically deposit a percentage that you chose from your paycheck every time you got paid into that same savings pocket to earn 3.00% interest.

Initial Card Auto-Save Widget

New users to ONE would see a call to action on their dashboard telling them about Card Auto-Save

Paycheck Auto-Save

If a user had not set up direct deposit they would see a widget telling them about paycheck Auto-Save

Active Auto-Save

An active Auto-save widget would show customers how much had been contributed from paycheck auto save as well as how many round ups as well.

Results: Acquired.

In January of 2022 ONE was acquired along with Even by Hazel, an independent fintech company in partnership with Walmart.

While Stateful Dashboard never publicly launched it was shown in great detail to Walmart & Hazel and was a major deciding factor that lead to the acquisition and would resurface in the new app under the name "Balance."

Results: Acquired.

In January of 2022 ONE was acquired along with Even by Hazel, an independent fintech company in partnership with Walmart.

While Stateful Dashboard never publicly launched it was shown in great detail to Walmart & Hazel and was a major deciding factor that lead to the acquisition and would resurface in the new app under the name "Balance."

Results: Acquired.

In January of 2022 ONE was acquired along with Even by Hazel, an independent fintech company in partnership with Walmart.

While Stateful Dashboard never publicly launched it was shown in great detail to Walmart & Hazel and was a major deciding factor that lead to the acquisition and would resurface in the new app under the name "Balance."

The Squad

Adam Herling

Product Manager

Dan Loomis

Product Manager

Jessica Chui

Senior Product Designer

Meg Sloan

CMO

Brandon Tallent

Engineer Manager

Travis Barajas

Engineer Manager

Dan Spiteri

iOS Developer

David Zubal

Software Engineer

Roberto Enriquez

Android Engineer

Jesse Gatt

iOS Engineer

Brian Hamilton

CEO

and many more...

The Squad

Adam Herling

Product Manager

Dan Loomis

Product Manager

Jessica Chui

Senior Product Designer

Meg Sloan

CMO

Brandon Tallent

Engineer Manager

Travis Barajas

Engineer Manager

Dan Spiteri

iOS Developer

David Zubal

Software Engineer

Roberto Enriquez

Android Engineer

Jesse Gatt

iOS Engineer

Brian Hamilton

CEO

and many more...

The Squad

Adam Herling

Product Manager

Dan Loomis

Product Manager

Jessica Chui

Senior Product Designer

Meg Sloan

CMO

Brandon Tallent

Engineer Manager

Travis Barajas

Engineer Manager

Dan Spiteri

iOS Developer

David Zubal

Software Engineer

Roberto Enriquez

Android Engineer

Jesse Gatt

iOS Engineer

Brian Hamilton

CEO

and many more...

© Matt Pringle 2023

Product Design
Design Systems
Digital Experience
Brand Experience

© Matt Pringle 2023

Product Design
Design Systems
Digital Experience
Brand Experience