Arculus is the safest cold storage for your cryptocurrency. It's the first widely available cold storage solution for cryptocurrency that features 3-factor authentication. Arculus had an aggressive go-to-market plan with not a lot of runway to execute. I led the digital experience and art direction which would educate users not only about Arculus and it's advantages over other cold storage solutions, but why anyone buying cryptocurrency should use cold storage. Whether it was your first time buying crypto or you considered yourself a knowledgeable and active trader, the Arculus web experience need to demonstrate it was the best option for storing your' crypto.
Client – Arculus
Role – Creative Director, Digital Experience
Agency – Digital Surgeons
Team – Steve Walter, Mark Myrick, Charles Moise, Sophie Goodman