Lovesac is one of the world's most innovative furniture brands. So much so that they launched a sub-brand called Lovesac:StealthTech which specializes in hidden/embedded technology that works seamlessly with their products like sactionals. When launching their first product, an embedded surround sound + charge at home experience I and the team at Digital Surgeons were tasked with creating a digital experience for them.
We designed multiple touch points throughout their website where users could learn more about StealthTech, but more specifically where users who had already purchased a sactional from Lovesac could be educated on how easy it is to upgrade to StealthTech.
We created a truly immersive online experience that showcased how the StealthTech Sound+Charge system could transform any living room into your own personal movie theater.
Client – Lovesac
Role – Creative Direction, Product UI/UX Design
Agency – Digital Surgeons
Team – Andre Picard, Charles Moise, Joe Pilcavage, Adam Chambers, Kyle Adams