Staar Surgical makes a product called Visian ICL, a Implantable collamer lens used to treat nearsightedness. Staar needed help communicating what Visian ICL is and how it helps their patients with their vision.
We created an experience that not only showcased the advanced technology behind the lens and what it can do, but also the visual freedom Visian ICL gave it's patients by highlighting benefits, better quality of life moments and cost effectiveness when compared to a lifetime of glasses or contact use.
Client – Staar Surgical
Role – Creative Director, Web Design, UX
Agency – Digital Surgeons
Team – Jimmy Burt, Alex Hornak, Charles Moise